Способы наращивания контента сайта

Опубликовано 21 Ноя 2009
Рубрики: Контент

Кроме “продающих” запросов, на которые ориентирован магазин, существуют околотематические поисковые запросы, доля которых в приведенном выше примере про мониторы составляет около 1/2 от их общего количества. В частности, доля запросов с тематикой “ремонт, техподдержка” около 1/4 – конечно, имеет смысл ориентироваться и на эти запросы тоже. Создание форума, раздела статей кроме привлечения потенциальных будущих клиентов повысит доверие пользователей, уже нашедших ваш сайт по продающим запросам.

Вторая задача, которую можно решать, увеличивая количество тематических материалов на сайте – свобода для варьирования тех параметров страниц, которые вы (или штатный оптимизатор) считает важными для наилучшего соответствия страницы поисковому запросу.

Третья цель наращивания контента на сайте – привлечение тематических посетителей по большому количеству низкочастотных запросов.

Страница отзывов на товар

Отзывы могут частично выводиться и на товарных страницах, что дополнительно позволяет менять параметры (частоту целевых словосочетаний, например) товарных страниц. Кроме всего прочего, отзывы – это небольшие осмысленные единицы информации, которые уместны и в качестве отдельного контентного раздела.

Дополнительный трафик по запросам: связанным с мнениями, отзывами о товаре.

Создание доски объявлений о продаже

Объявление о продаже, как и отзыв на товар – небольшой фрагмент осмысленной информации, который может использоваться в качестве “довеска” к странице магазина для более точной подгонки ее параметров по желанию оптимизатора.

Дополнительный трафик по запросам: низкочастотные запросы, содержащие слова “куплю, продаю, покупка” и т.п., содержащие названия товаров с опечатками, доля которых может быть значительной и вариациями названий товаров.

Форум обсуждения и техподдержки

Кроме пользы для покупателя, делающего выбор между двумя товарами, форум дает возможность и обратной связи с администрацией магазина, служит источником поискового трафика.

Дополнительный трафик по запросам: связанным с настройкой, драйверами, ремонтом, любыми другими темами.

Создание новостного раздела

Польза от создания раздела новостей, скорее, имиджевая. Кроме того, с использованием известных служб рассылок можно получать дополнительных клиентов, пришедших в рассылку по рекламе этих служб. Новости могут использоваться не только в виде полного текста, но и в виде анонсов, длину которых легко регулировать.

Дополнительный трафик по запросам: низкочастотные тематические запросы.

Раздел тематических статей, материалов

Размещение качественных и интересных материалов, кроме привлечения трафика по низкочастотным запросам, способствует увеличению цитируемости сайта. Правда, при цитировании большинство ссылок будут направлены на внутренние страницы сайта, поэтому на страницах этого раздела следует размещать ссылки на важные для продвижения страницы магазина.

Автоматически создаваемые анонсы статей также можно использовать на страницах магазина.

Дополнительный трафик по запросам: при создании раздела статей изначально определяются тематики, которые не вошли или не полностью вошли в “магазинную” часть сайта.

Таким образом, создав перечисленные дополнительные разделы сайта, мы получаем, кроме трафика по тематическим низкочастотным запросам дополнительные возможности по манипулированию “параметрами релевантности” сайта по желанию.

Объявления о продаже и покупке, отзывы, анонсы новостей и статей могут использоваться в качестве регулятора, позволяющего легко и автоматически “разбавить” тексты товарных страниц, которые содержат, по вашему мнению, чересчур большое число целевых словосочетаний. И наоборот – выдача анонсов и отзывов позволяют увеличить число целевых словосочетаний на страницах при необходимости, “озаглавив” каждый анонс нужными словами.

И, напоследок: при наращивании контента на сайте не нужно забывать о квотах поисковиков на индексацию, а при использовании дополнительного контента для “тюнинга” страниц – об удобстве пользователя магазина.

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