Оптимизация дескрипшена, Рубрики (категории)
Опубликовано 21 Ноя 2009
Рубрики: wordpress
Придумайте каждой рубрике достойное описание (деск), а также используйте плагин HeadSpace чтобы добавить этот деск в метатэг (meta description), для этого в поле description можете вставить %%category_description%%.
Автоматические дескрипшены конечно очень легки и позволяют вам забивать на описание своих постов. Но особо важным постам рекомендуется писать дески вручную, а не автогенерировать. Например каким-то рекламным постам, где вы привлекаете рефов, нужно прописать оригинальный деск, чтобы в случае если пост вылезет в СЕРП было видно его сниппет и люди заинтересовывались содержанием предлагаемой страницы. А в большинстве случаев конечно автогенерация спасет, она берет первое предложение поста и его выставляет дескрипшеном. Некоторые поисковики сами делают сниппеты, выбирая из поста нужное и интересное предложение на взгляд поискового бота.
Оптимизация текста в теге more
Еще одна полезная фишка плагина HeadSpace в том что он помогает вам с легкостью оптимизировать текст в теге more, вместо дефолтного Read more. Конечно эту хрень можно поменять и в файлах index.php и page.php самого темплейта. Но многие могут не найти где это прописывать нужно. А плагин делает это все на автомате, не надо копаться в коде шаблона.
Оптимизация картинок и изображений в блоге
Очень часто забывают оптимизировать картинки. А ведь имэйдж-трафик – не лишний. И вполне возможно, что ваш блог сможет получать посетителей дополнительно с поисковиков по картинкам. Чего стоит один только images.google.com! Прописывание альтов (alt) и тайтлов (title) для картинок – работа кропотливая, но необходимая. Но, не будь мы ленивыми СЕОшниками, никто бы не придумал окуительный плагин SEO friendly images, который позволяет добавлять на полуавтомате атрибуты alt и title к вашим изображениям:
Панировка
Панировка – это такая хрень… ммм… как бы объяснить – слово то буржуйское (Breadcrumb). По нашему это типа «навигационная цепочка». Она создана для отображения в постах (posts) и страницах (pages). Выглядит она как ссылка над тайтлом вида: “Home > Category > Post”. Нужна по двум причинам:
- позволяет посетителям легко ориентироваться и перемещаться по вашему блогу
- облегчает поисковикам определение структуры блога
Панировка (навигационная цепочка) должна ссылаться на главную страницу (Home) и на рубрику (Category), в которой находится пост. Если пост относится к нескольким рубрикам, то надо выбрать какую-нибудь одну поглавнее.
В принципе это не такая уж необходимая вещь, но буржуйские СЕОшники по ней тащутся. И если вы тоже хотите тащиться от этой фишки, то подкорректируйте свои файлы темплейта – post.php и page.php, воспользовавшись плагином Breadcrumb plugin
Рубрики (категории)
Хотя большинство темплейтов изначально настроены верно и как бы под СЕО, вам следует убедиться что тайтл поста у вас имеет тег <h1> и никакой другой. Это для того чтобы поисковики понимали что в посте очень важен тайтл. На главной странице тайтл (название) блога должен иметь тег <h1>.
А также по некоторым «законам» в постах, на страницах архивов и рубрик (категорий) тайтл (название) блога должен быть в формате <h3>, а не <h1>, чтобы поисковики больше внимания обращали именно на нужную страницу, а не на название блога.
Все это поменять и настроить вы можете в файлах post.php и page.php вашего темплейта.
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