Техническая оптимизация WordPress
Опубликовано 21 Ноя 2009
Рубрики: wordpress
Вообще Wordpress представляет собой хорошо оптимизированную систему и позволяет поисковикам с легкостью индексировать страницы блога, чем любые другие CMS. Но все-таки есть моменты, которые стоит подрихтовать и обработать, чтобы блог работал легче и лучше.
Урлы страниц (permalinks)
Первая вещь, которую надо настроить – это структура и отображение урлов вашего блога. Начиная с Вордпресса версии 2.5 вы найдете нужное меню здесь: Settings->Permalinks. По дефолту там стоит отображение урлов:
?p=<postid>
Я бы посоветовал сделать их либо /post-name/ либо /category/post-name/. Для этого в пункте Custom structure пропишите /%postname%/ либо /%category%/%postname%/:
Если вы изначально долгое время использовали дефолтный вариант, а теперь хотите сменить его на оптимизированный, то вам необходимо будет средиректить старые урлы на новоиспеченные. Это делается с помощью 301-го редиректа, помочь вам это сделать сможет плагин Redirection.
С его же помощью вам следует настроить редирект страниц с www и без www, т.к. некоторые поисковики не могут сами это обрабатывать и считают за разные страницы.
А еще было бы очень полезно применить для урлов плагин SEO Slugs. Он уберет из урлов страниц всякие «лишние» слова, чтобы урлы не были такими длинными. Например, уберет артикли a, an, the и прочие «бессмысленные» для СЕО слова, и оставит только самое необходимое. К примеру у вас тайтл поста: «What You Can Do Immediately For Higher Rankings» и ваши настройки permalinks делают его таким: /what-you-can-do-immediately-for-higher-rankings/ а плагин превратит этот урл в: /immediately-higher-rankings/. В нем есть настройки слов-слизняков (slugs), которые вы сами можете пометить как ненужными и лишними для своих урлов.
Оптимизация тайтла под СЕ
По умолчанию тайтл вашего блога такой: “Blog title >> Blog Archive >> Keyword rich post title”. То есть сначала идет название блога, потом архив или рубрика, а потом название поста. Для получения бОльшего трафика нужно сделать отображение тайтла наоборот. А смысл? Причин как минимум две:
- поисковики ставят бОльший вес на начало строки заголовка (тайтла), поэтому вперед надо пихать то что отражает суть страницы
- люди при просмотре результатов выдачи поисковика обращают внимание на первые слова в заголовке, и чем яснее там начало заголовка выданной страницы, тем охотнее они щелкнут.
В этом деле облегчить вам работу поможет плагин HeadSpace. Проверьте также ваш файл header.php и убедитесь что код для wp_title(); содержит две кавычки и выглядит так: wp_title(”);. После этого можете перейти в настройки плагина HeadSpace и сделать такие настройки для ваших страниц и постов:
Для других страниц сайта можете такие настройки проставить:
* Posts / Pages: %%title%% – Blog Title
* Categories: %%category%% Archives %%page%% – Blog Title
* Tags: %%tag%% Archives %%page%% – Blog Title
* Archives: Blog Archives %%page%% – Blog Title
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Оптимизация под SE
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